Get PR Smart Series Returns with Seminar on Blogging
The National Press Club and Adfero Group are partnering up again this year to present Get PR Smart, a series of continuing education events for communications professionals in the DC area and beyond....
View ArticleDaily Specials
Social Media Ad Spending to Hit $8.3B in 2015 (Mashable) Organizations will look to harness the power of social media even more over the next few years, increasing ad sales from $2.1B last year to...
View ArticleHow to Win Friends and Influence Bloggers
If bloggers aren’t part of your marketing efforts, you might as well be designing your brochures on a typewriter. No longer pajama-clad hobbyists, bloggers today are card-carrying members of the media,...
View ArticleCreating A Successful (But Manageable) Social Media Strategy
Cross-posted from Adfero Last week I gave a presentation at America’s Small Business Summit, sponsored by the U.S. Chamber of Commerce, about how small businesses and organizations can develop an...
View ArticleThe ROI of Replacing Web Site Addresses with Facebook URLs
Cross-posted from Adfero Last year, Wired Magazine proclaimed that “The Web is Dead.” The authors of the article argued that although the Internet is alive and well, its users are increasingly turning...
View ArticleNine Ways to Engage Bloggers
Mention the phrase “blogger engagement” to today’s marketer, and you’re likely to get an eager response, followed by self-professed ignorance. “We’d love to do that—we just don’t know how.” To some,...
View ArticleGet PR Smart Event – 9/16 at National Press Club
Event: Using Research to Guide Your Advocacy Strategy When: Friday, September 16 (9 – 10:30 am) Where: The National Press Club (529 14th Street NW, Washington DC) Can opinion research help unlock the...
View ArticleThe Once and Future Bloggers’ Roundtable
Cross-posted from No Straw Men Why you should host one, and how to do it Bloggers’ roundtables have been around for a while. They’re especially popular for book clubs, with the Department of Defense,...
View ArticleHow to Give Great Presentations
By Heather Cote Cross-posted from the Adfero Group blog We’ve all seen horrible presentations. Most of us have probably given a few in our day. But in the professional world, public speaking is an...
View ArticleAMA’s SaveGME Campaign Focuses on Mobile
By John Jones and Erin Smith Last week the American Medical Association (AMA) launched SaveGME.org, a microsite urging Congress to prevent cuts to graduate medical education (GME) funding as a result...
View ArticleTwitter Bots & Other DO NOTs
LeAnn Rimes drew ire in the social media world this weekend when she unexpectedly gained 50,000 followers in two days with no associated gaffe, life announcement or arrest. While I do not generally...
View ArticlePrescription for a Healthy Communications Campaign
Cross-posted from The Hill’s Congress Blog. Originally posted May 7, 2013. Imagine this scene: A CEO, VP of government affairs, communications director, media spokesperson, social media manager and...
View ArticleEmbedded Reporters Cover Disaster Recovery Efforts
By Alan Crawford Originally published in the Public Affairs Council‘s May 2013 Impact Newsletter. Because Hurricane Sandy bypassed much of Duke Energy’s six-state service area, the Charlotte, N.C.,...
View ArticleAmerican League of Lobbyists Considers Rebranding
The American League of Lobbyists (ALL) is considering dropping the word ‘lobbyist’ from its name, according to The Hill‘s Megan Wilson. The organization is entertaining a number of alternatives to its...
View ArticleWashington PR Agencies Brace for Lengthy Government Shutdown
D.C.-area PR agencies, many of which rely on government contracts, face an uncertain future as the government shutdown continues. On October 2, Ad Age‘s Alexandra Bruell warned that “if a couple days...
View ArticleLobbyists Entice Lawmakers with Hot Movie Tickets
Getting attention for your issue may be as simple as furnishing lawmakers with a set of movie tickets (so long as the film is popular and the actors are available to mingle afterwards). According to...
View ArticleStarbucks Attempts to Infuse #ComeTogether Campaign with ‘Creative Caffeine’
The government shutdown had many wishing congress would “wake up and smell the coffee” in relation to the importance and urgency of developing a bipartisan budget agreement. In effort to influence...
View ArticleSenior White House Officials Take On Verified Twitter Accounts
At present, the official White House Twitter account (@WhiteHouse) has 4.3 million followers. President Obama (@BarackObama) has a whopping 39 million Twitter followers. So how is the Obama...
View ArticleReminder to Brands: Instagram is for Originals
Something that sets Instagram apart from the pack, including Vine, is that the platform makes it cumbersome to regram, or repost, other users’ content. In fact, users have to either take and crop a...
View ArticleExplain Yourself: The Art of the Video Pitch
The term “explainer video” has earned its place in the communication industry’s vernacular. (And we all know there’s nothing a comms professional loves more than a new vocabulary word.) Simply put, the...
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